{"id":15102,"date":"2025-05-26T09:56:32","date_gmt":"2025-05-26T07:56:32","guid":{"rendered":"https:\/\/dhosting.pl\/pomoc\/?post_type=manual_kb&#038;p=15102"},"modified":"2025-05-26T09:56:32","modified_gmt":"2025-05-26T07:56:32","slug":"skad-wziac-kod-google-analytics-do-wordpressa","status":"publish","type":"manual_kb","link":"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/skad-wziac-kod-google-analytics-do-wordpressa\/","title":{"rendered":"Sk\u0105d wzi\u0105\u0107 kod Google Analytics do WordPressa?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/skad-wziac-kod-google-analytics-do-wordpressa\/#Czym_jest_kod_Google_Analytics\" >Czym jest kod Google Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/skad-wziac-kod-google-analytics-do-wordpressa\/#Tworzenie_konta_w_Google_Analytics\" >Tworzenie konta w Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/skad-wziac-kod-google-analytics-do-wordpressa\/#Uzyskiwanie_identyfikatora_pomiaru_Measurement_ID\" >Uzyskiwanie identyfikatora pomiaru (Measurement ID)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/skad-wziac-kod-google-analytics-do-wordpressa\/#Gdzie_wkleic_kod_w_WordPressie\" >Gdzie wklei\u0107 kod w WordPressie?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Czym_jest_kod_Google_Analytics\"><\/span>Czym jest kod Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kod Google Analytics to fragment JavaScript, kt\u00f3ry umo\u017cliwia \u015bledzenie zachowa\u0144 u\u017cytkownik\u00f3w na stronie internetowej. Dzi\u0119ki niemu dane takie jak \u017ar\u00f3d\u0142a ruchu, zachowanie u\u017cytkownik\u00f3w, lokalizacja geograficzna czy typy urz\u0105dze\u0144 trafiaj\u0105 do Twojego panelu GA4 (Google Analytics 4).<\/p>\n<div id=\"dhost-3714576860\" class=\"dhost-inpost dhost-entity-placement\"><a href=\"https:\/\/dhosting.pl\/opieka-stron.html?utm_source=pomoc&utm_medium=artykul&utm_campaign=pomoc\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/dhosting.pl\/pomoc\/wp-content\/uploads\/2025\/01\/baner-opieka.png\" alt=\"opieka stron www\">\r\n<\/a>\r\n<br \/>\r\n<br \/><\/div><h2><span class=\"ez-toc-section\" id=\"Tworzenie_konta_w_Google_Analytics\"><\/span>Tworzenie konta w Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aby uzyska\u0107 kod \u015bledzenia, musisz najpierw za\u0142o\u017cy\u0107 konto Google Analytics. W tym celu:<\/p>\n<ol>\n<li>Przejd\u017a na stron\u0119 <a href=\"https:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener\">analytics.google.com<\/a>.<\/li>\n<li>Zaloguj si\u0119 na swoje konto Google.<\/li>\n<li>Kliknij \u201eRozpocznij pomiary\u201d.<\/li>\n<li>Wprowad\u017a nazw\u0119 konta (np. nazwa firmy lub projektu).<\/li>\n<li>Ustaw preferencje dotycz\u0105ce udost\u0119pniania danych.<\/li>\n<li>Kliknij \u201eDalej\u201d i dodaj nazw\u0119 us\u0142ugi (czyli swojej witryny).<\/li>\n<li>Wybierz kraj, stref\u0119 czasow\u0105 i walut\u0119.<\/li>\n<li>Kliknij \u201eUtw\u00f3rz\u201d.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Uzyskiwanie_identyfikatora_pomiaru_Measurement_ID\"><\/span>Uzyskiwanie identyfikatora pomiaru (Measurement ID)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Po utworzeniu us\u0142ugi w GA4:<\/p>\n<ol>\n<li>W panelu administracyjnym przejd\u017a do zak\u0142adki <strong>\u201eStrumienie danych\u201d<\/strong>.<\/li>\n<li>Wybierz swoj\u0105 stron\u0119 internetow\u0105.<\/li>\n<li>Zobaczysz identyfikator pomiaru, kt\u00f3ry zaczyna si\u0119 od liter <strong>G-<\/strong> (np. <code class=\"\" data-line=\"\">G-XXXXXXXXXX<\/code>).<\/li>\n<li>Poni\u017cej znajdziesz fragment kodu do umieszczenia w &lt;head&gt; swojej witryny \u2013 to tzw. tag globalny (gtag.js).<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Gdzie_wkleic_kod_w_WordPressie\"><\/span>Gdzie wklei\u0107 kod w WordPressie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Masz dwie g\u0142\u00f3wne opcje:<\/p>\n<ul>\n<li><strong>R\u0119cznie<\/strong>: Wklej kod bezpo\u015brednio w pliku <code class=\"\" data-line=\"\">header.php<\/code> motywu nad zamkni\u0119ciem znacznika <code class=\"\" data-line=\"\">&lt;\/head&gt;<\/code>.<\/li>\n<li><strong>Przez wtyczk\u0119<\/strong>: Skorzystaj z jednej z popularnych wtyczek, kt\u00f3re umo\u017cliwiaj\u0105 wklejenie Measurement ID bez potrzeby edytowania kodu \u017ar\u00f3d\u0142owego.<\/li>\n<\/ul>\n","protected":false},"author":6,"featured_media":10957,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[96,95],"manual_kb_tag":[5428,5427,5426,5424,5425],"class_list":["post-15102","manual_kb","type-manual_kb","status-publish","format-standard","has-post-thumbnail","hentry","manualknowledgebasecat-aplikacje-internetowe-cms","manualknowledgebasecat-hosting","manual_kb_tag-google-analytics-integracja-wordpress","manual_kb_tag-gtag-js-wordpress","manual_kb_tag-identyfikator-pomiaru-ga4","manual_kb_tag-kod-google-analytics","manual_kb_tag-skad-wziac-kod-analytics"],"_links":{"self":[{"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb\/15102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":1,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb\/15102\/revisions"}],"predecessor-version":[{"id":15103,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb\/15102\/revisions\/15103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/media\/10957"}],"wp:attachment":[{"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/media?parent=15102"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manualknowledgebasecat?post=15102"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb_tag?post=15102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}