{"id":13388,"date":"2024-02-26T15:21:54","date_gmt":"2024-02-26T14:21:54","guid":{"rendered":"https:\/\/dhosting.pl\/pomoc\/?post_type=manual_kb&#038;p=13388"},"modified":"2024-02-26T15:21:54","modified_gmt":"2024-02-26T14:21:54","slug":"google-analytics-4-vs-universal-analytics-glowne-roznice","status":"publish","type":"manual_kb","link":"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/google-analytics-4-vs-universal-analytics-glowne-roznice\/","title":{"rendered":"Google Analytics 4 vs. Universal Analytics: G\u0142\u00f3wne r\u00f3\u017cnice"},"content":{"rendered":"<p data-sourcepos=\"3:1-3:301\">Google Analytics 4 (GA4) to najnowsza wersja popularnego narz\u0119dzia do analityki internetowej firmy Google. W przeciwie\u0144stwie do poprzedniej wersji, Universal Analytics (UA), GA4 opiera si\u0119 na zupe\u0142nie nowym modelu danych, co oznacza szereg kluczowych r\u00f3\u017cnic w sposobie zbierania i analizowania danych.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/google-analytics-4-vs-universal-analytics-glowne-roznice\/#Model_danych\" >Model danych<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/google-analytics-4-vs-universal-analytics-glowne-roznice\/#Pomiary\" >Pomiary<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/google-analytics-4-vs-universal-analytics-glowne-roznice\/#Prywatnosc_danych\" >Prywatno\u015b\u0107 danych<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/google-analytics-4-vs-universal-analytics-glowne-roznice\/#Raporty_i_analizy\" >Raporty i analizy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/google-analytics-4-vs-universal-analytics-glowne-roznice\/#Podsumowanie\" >Podsumowanie<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dhosting.pl\/pomoc\/baza-wiedzy\/google-analytics-4-vs-universal-analytics-glowne-roznice\/#Dodatkowe_informacje\" >Dodatkowe informacje<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-sourcepos=\"5:1-5:16\"><span class=\"ez-toc-section\" id=\"Model_danych\"><\/span>Model danych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-sourcepos=\"7:1-7:24\"><strong>Universal Analytics:<\/strong><\/p>\n<ul data-sourcepos=\"9:1-12:0\">\n<li data-sourcepos=\"9:1-9:37\">Model oparty na sesjach i ods\u0142onach<\/li>\n<li data-sourcepos=\"10:1-10:92\">Sesja definiowana jako ci\u0105g interakcji u\u017cytkownika z witryn\u0105 w ci\u0105gu 30 minut bezczynno\u015bci<\/li>\n<li data-sourcepos=\"11:1-12:0\">Ods\u0142ona to pojedyncze wy\u015bwietlenie strony internetowej<\/li>\n<\/ul>\n<p data-sourcepos=\"13:1-13:23\"><strong>Google Analytics 4:<\/strong><\/p>\n<ul data-sourcepos=\"15:1-18:0\">\n<li data-sourcepos=\"15:1-15:43\">Model oparty na zdarzeniach i parametrach<\/li>\n<li data-sourcepos=\"16:1-16:131\">Zdarzenie to ka\u017cda interakcja u\u017cytkownika z witryn\u0105 lub aplikacj\u0105 (np. wy\u015bwietlenie strony, klikni\u0119cie przycisku, zakup produktu)<\/li>\n<li data-sourcepos=\"17:1-18:0\">Parametry to dodatkowe informacje o zdarzeniu (np. tytu\u0142 strony, kategoria produktu, warto\u015b\u0107 konwersji)<\/li>\n<\/ul>\n<div id=\"dhost-3673807934\" class=\"dhost-inpost dhost-entity-placement\"><a href=\"https:\/\/dhosting.pl\/opieka-stron.html?utm_source=pomoc&utm_medium=artykul&utm_campaign=pomoc\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/dhosting.pl\/pomoc\/wp-content\/uploads\/2025\/01\/baner-opieka.png\" alt=\"opieka stron www\">\r\n<\/a>\r\n<br \/>\r\n<br \/><\/div><h2 data-sourcepos=\"19:1-19:11\"><span class=\"ez-toc-section\" id=\"Pomiary\"><\/span>Pomiary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-sourcepos=\"21:1-21:24\"><strong>Universal Analytics:<\/strong><\/p>\n<ul data-sourcepos=\"23:1-25:0\">\n<li data-sourcepos=\"23:1-23:105\">Skupia si\u0119 na pomiarach ruchu w witrynie (np. liczba ods\u0142on, czas trwania sesji, wsp\u00f3\u0142czynnik odrzuce\u0144)<\/li>\n<li data-sourcepos=\"24:1-25:0\">Ograniczona mo\u017cliwo\u015b\u0107 \u015bledzenia interakcji w aplikacjach mobilnych<\/li>\n<\/ul>\n<p data-sourcepos=\"26:1-26:23\"><strong>Google Analytics 4:<\/strong><\/p>\n<ul data-sourcepos=\"28:1-30:0\">\n<li data-sourcepos=\"28:1-28:105\">Umo\u017cliwia kompleksowe pomiary r\u00f3\u017cnych platform (witryny internetowe, aplikacje mobilne, urz\u0105dzenia IoT)<\/li>\n<li data-sourcepos=\"29:1-30:0\">Zaawansowane funkcje \u015bledzenia zaanga\u017cowania u\u017cytkownika (np. \u015bcie\u017cki konwersji, analizy lejk\u00f3w)<\/li>\n<\/ul>\n<h2 data-sourcepos=\"31:1-31:21\"><span class=\"ez-toc-section\" id=\"Prywatnosc_danych\"><\/span>Prywatno\u015b\u0107 danych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-sourcepos=\"33:1-33:24\"><strong>Universal Analytics:<\/strong><\/p>\n<ul data-sourcepos=\"35:1-37:0\">\n<li data-sourcepos=\"35:1-35:88\">Gromadzi dane o u\u017cytkownikach w spos\u00f3b, kt\u00f3ry mo\u017ce stwarza\u0107 zagro\u017cenia dla prywatno\u015bci<\/li>\n<li data-sourcepos=\"36:1-37:0\">Brak mo\u017cliwo\u015bci dostosowania ustawie\u0144 prywatno\u015bci<\/li>\n<\/ul>\n<p data-sourcepos=\"38:1-38:23\"><strong>Google Analytics 4:<\/strong><\/p>\n<ul data-sourcepos=\"40:1-42:0\">\n<li data-sourcepos=\"40:1-40:52\">K\u0142adzie nacisk na ochron\u0119 prywatno\u015bci u\u017cytkownik\u00f3w<\/li>\n<li data-sourcepos=\"41:1-42:0\">Mo\u017cliwo\u015b\u0107 dostosowania ustawie\u0144 prywatno\u015bci i usuwania danych u\u017cytkownika<\/li>\n<\/ul>\n<h2 data-sourcepos=\"43:1-43:21\"><span class=\"ez-toc-section\" id=\"Raporty_i_analizy\"><\/span>Raporty i analizy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-sourcepos=\"45:1-45:24\"><strong>Universal Analytics:<\/strong><\/p>\n<ul data-sourcepos=\"47:1-49:0\">\n<li data-sourcepos=\"47:1-47:41\">Szeroki wyb\u00f3r predefiniowanych raport\u00f3w<\/li>\n<li data-sourcepos=\"48:1-49:0\">Ograniczone mo\u017cliwo\u015bci tworzenia niestandardowych analiz<\/li>\n<\/ul>\n<p data-sourcepos=\"50:1-50:23\"><strong>Google Analytics 4:<\/strong><\/p>\n<ul data-sourcepos=\"52:1-54:0\">\n<li data-sourcepos=\"52:1-52:44\">Bardziej elastyczny interfejs raportowania<\/li>\n<li data-sourcepos=\"53:1-54:0\">Mo\u017cliwo\u015b\u0107 tworzenia zaawansowanych analiz i wizualizacji danych<\/li>\n<\/ul>\n<h2 data-sourcepos=\"55:1-55:16\"><span class=\"ez-toc-section\" id=\"Podsumowanie\"><\/span>Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-sourcepos=\"57:1-57:400\">Google Analytics 4 oferuje szereg kluczowych zalet w stosunku do Universal Analytics, m.in. bardziej elastyczny model danych, kompleksowe pomiary r\u00f3\u017cnych platform, wi\u0119kszy nacisk na ochron\u0119 prywatno\u015bci i zaawansowane funkcje raportowania. Chocia\u017c Universal Analytics b\u0119dzie nadal dost\u0119pne do 1 lipca 2023 r., zaleca si\u0119 migracj\u0119 do GA4 ju\u017c teraz, aby m\u00f3c korzysta\u0107 z jego nowych funkcji i mo\u017cliwo\u015bci.<\/p>\n<h2 data-sourcepos=\"59:1-59:25\"><span class=\"ez-toc-section\" id=\"Dodatkowe_informacje\"><\/span><strong>Dodatkowe informacje<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-sourcepos=\"61:1-63:150\">\n<li data-sourcepos=\"62:1-62:62\">Przewodnik po Google Analytics 4:\u00a0<a class=\"traceable-link\" href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/4\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/analytics.google.com\/analytics\/academy\/course\/4<\/a><\/li>\n<\/ul>\n","protected":false},"author":6,"featured_media":10957,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[121,118],"manual_kb_tag":[3908,4245,655,3517,4244,3516],"class_list":["post-13388","manual_kb","type-manual_kb","status-publish","format-standard","has-post-thumbnail","hentry","manualknowledgebasecat-inne","manualknowledgebasecat-pozostale","manual_kb_tag-google-analytics","manual_kb_tag-google-analytics-4","manual_kb_tag-hosting","manual_kb_tag-polski-hosting","manual_kb_tag-universal-analytics","manual_kb_tag-web-hosting"],"_links":{"self":[{"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb\/13388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":0,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb\/13388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/media\/10957"}],"wp:attachment":[{"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/media?parent=13388"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manualknowledgebasecat?post=13388"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/dhosting.pl\/pomoc\/wp-json\/wp\/v2\/manual_kb_tag?post=13388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}